{"id":989833,"date":"2025-03-20T06:14:19","date_gmt":"2025-03-20T12:14:19","guid":{"rendered":"https:\/\/newsic.us\/news\/?p=989833"},"modified":"2025-03-20T06:14:19","modified_gmt":"2025-03-20T12:14:19","slug":"pubmatics-connect-platform-for-curation-delivers-for-publishers-drives-25-higher-ecpms-incremental-revenue-and-diverse-demand","status":"publish","type":"post","link":"https:\/\/newsic.us\/news\/pubmatics-connect-platform-for-curation-delivers-for-publishers-drives-25-higher-ecpms-incremental-revenue-and-diverse-demand\/","title":{"rendered":"PubMatic\u2019s Connect Platform for Curation Delivers for Publishers: Drives 25%+ Higher eCPMs, Incremental Revenue and Diverse Demand"},"content":{"rendered":"\n<p>NO-HEADQUARTERS\/REDWOOD CITY, Calif., March 20, 2025 (GLOBE NEWSWIRE) &#8212; PubMatic, an independent technology company delivering digital advertising\u2019s supply chain of the future, today announces the success and impact of its\u00a0Connect\u00a0platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals.<\/p>\n\n\n\n<p>Curated programmatic deals are emerging as the future of efficient, privacy-first digital marketing. Recognizing this shift five years ago, PubMatic invested in building Connect, a pioneering curation platform that seamlessly integrates with Activate, its streamlined media activation platform connecting buyers, data partners, commerce media networks, and publishers in an optimized supply path that unlocks new efficiencies, revenue streams, and stronger audience engagement.<\/p>\n\n\n\n<p>Today, with more than 190 premium data partners, purchase-based insights from the leading commerce media networks like Instacart, Intuit and Western Union and integration across PubMatic\u2019s 800 billion+ daily omnichannel impressions that span across CTV, mobile app, and web display, PubMatic\u2019s Connect platform is at the forefront of the curation movement, driving incremental success across the most robust programmatic footprint with high-quality data signals and continuous campaign optimization powered by AI and managed services. With the full power of PubMatic\u2019s integrated platform, curation evolves beyond the packaging of data and inventory into the continuous optimization of data-driven campaigns to deliver results across the entire digital advertising ecosystem.<\/p>\n\n\n\n<p><strong>Key Achievements Discovered for Publishers<\/strong><sup><strong>1<\/strong><\/sup><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue Uplift<\/strong>: Many publishers opted into PubMatic\u2019s curation tools have seen up to 5% incremental daily deal revenue uplift, with some publishers seeing as much as 10%+ increase.<\/li>\n\n\n\n<li><strong>Diverse Demand<\/strong>: Up to 14 percentage point increase in spending from a broader range of buyers, indicating access to a more diverse demand landscape.<\/li>\n\n\n\n<li><strong>Higher eCPMs<\/strong>: A remarkable 25%+ increase in eCPMs compared to non-curated deals.<\/li>\n<\/ul>\n\n\n\n<p>For instance, Minute Media has seen incremental uplift on curated deals across the PubMatic platform, with a meaningful increase in eCPMs for inventory discovered through curated auction packages. \u201cIn addition to our direct sales operations, curation provides another way&nbsp;to tap into incremental budgets across our premium supply portfolio,&#8221; said Tom Webster, General Manager, Video &amp; SSP at&nbsp;Minute Media. &#8220;Because of PubMatic&#8217;s platform, we have seen an increase of inventory discovered through curated auction packages focused on reaching engaged and passionate sports audiences.&#8221;<\/p>\n\n\n\n<p>For advertisers and agencies, curation delivers a clear value \u2013 premium, high-quality inventory enhanced with valuable data sets for targeting precision and cost efficiency. By leveraging PubMatic\u2019s Connect, buyers can access first-party data and unique commerce-driven audience segments directly at the publisher level, reducing data loss and match inefficiencies. Historically,\u00a0campaigns with data applied via Connect\u00a0have seen CPM improve by 37% when compared to campaigns where the same data is applied on the buy-side.<\/p>\n\n\n\n<p>\u201cWhen we activate using curation, we see a significant lift in our ability to win impressions against key audiences, as the fidelity improves when you get closer to the supply,\u201d stated Jean Fitzpatrick, EVP of Investment Strategy at IPG Mediabrands in PubMatic\u2019s\u00a0Executive Dialogue\u00a0series. \u201cPubMatic has a history of building trust and technology integrations with publishers, which benefits our agencies and ultimately, our clients.\u201d<\/p>\n\n\n\n<p>\u201cAs the industry embraces privacy-first advertising, first-party data strategies, and AI-driven audience curation, PubMatic\u2019s Connect stands at the center of it all\u2014bridging media buyers, premium publishers, and curated audiences for optimal results,\u201d says Howard Luks, VP of Audience Solutions at PubMatic. \u201cBy showcasing not just the success for buyers but also the tangible opportunities for publishers, we&#8217;re validating our approach to strengthening the entire supply chain. Connect&#8217;s ability to drive more diverse demand, higher CPMs and tangible revenue uplifts for publishers while simultaneously offering advertisers enhanced targeting precision is proof that curation is a win-win proposition.\u201d<\/p>\n\n\n\n<p><strong>About PubMatic:<\/strong><br>PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising\u2019s supply chain of the future. PubMatic\u2019s sell-side platform empowers the world\u2019s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.<\/p>\n\n\n\n<p><strong>Press Contact:<\/strong><br>Ashley Jacobson, Director of Corporate Marketing,\u00a0press@pubmatic.com<\/p>\n\n\n\n<p>Broadsheet Communications for PubMatic,\u00a0pubmaticteam@broadsheetcomms.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NO-HEADQUARTERS\/REDWOOD CITY, Calif., March 20, 2025 (GLOBE NEWSWIRE) &#8212; PubMatic, an independent technology company delivering&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-989833","post","type-post","status-publish","format-standard","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/posts\/989833"}],"collection":[{"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/comments?post=989833"}],"version-history":[{"count":1,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/posts\/989833\/revisions"}],"predecessor-version":[{"id":989834,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/posts\/989833\/revisions\/989834"}],"wp:attachment":[{"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/media?parent=989833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/categories?post=989833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsic.us\/news\/wp-json\/wp\/v2\/tags?post=989833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}